So you are ready to start your new email campaign and you have made your choice about the right email marketing software.   Now, you need to understand and decide on the factors that are needed to insure a quality email campaign.  A number of quality tips and techniques for this are summarized from the advice of many noted experts in the field of email and online marketing.

Make Sure You Are Targeting Your Recipients

Many email campaigns fail due to failure to clearly understand who was being targeted with the campaign.  Make sure that your list of recipients have already expressed interest in your subject in one way or another, either by opting in to your subject area or by prior purchases of similar products.  Understand how customer location and prior buying habits will likely affect or impact the success of your campaign.

Personalize Your Emails

You should always address you email prospects by name if at all possible.   In addition, be sure that your emails are shown to be coming from the same address every time.  Building trust is a key strategy for email marketing, and the more personal you make the messages, the more trust you can build over time.   In addition, provided you continue to offer value in your emails, they will have a much better chance of being opened and read.

Use a Very Simple and Readable Layout

Make your copy clearly understandable and easy to navigate.  You are likely to have your readers attention for only an instant, so make sure the key essence of your message is up front.    Don’t overuse flashy graphics, large fonts and other “loud” looking items.

Keep Your Copy Succinct

Again, don’t be tempted to expand excessively on the product or service you are offering.  Use economical language and short paragraphs. Keep your line length to a maximum of sixty characters.  If you need to expand on something in detail, link your readers to a more detailed landing page on your website.

Be Sure to Include a Clear Call to Action

After all, the purpose of your email should be to get your prospects to actually do something.  Otherwise, what’s the point of taking their valuable time and wasting yours.   You could be asking them to make a purchase, register for a contest,  fill out a survey, etc.    It’s imperative that you actually have a clear call to action in your emails.

Create a Truly Compelling Subject Line

This is the absolute front line of your campaign, and it will make or break your success.  If your recipients are not somehow immediately intrigued by your subject line, you have virtually no chance of getting your email read regardless of how compelling your copy is.  However, it is very important that  you use honest, though compelling copy.  Avoid the typical hot button phrases like “Make Money”.   Be creative in developing copy that tells the truth, but in a way that will likely pique the recipients interest at the same time.

Success can’t be entirely guaranteed by following these principles in the creation of your campaign, but your chances for achieving your objectives will improve dramatically.

Here is my call to action for you. Click on the links below to get a variety of additional timely tips on designing effective email campaigns.

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