Archive for 'Online Marketing'

More Keys to Driving Traffic to Your Website – Part 7

Thursday, May 14th, 2009 at 12:29 pm  
Comments (5)

Part 7 – Press Release Marketing

Press release marketing is not dissimilar from Article marketing.  Essentially, you issue a press release to online press release sites about an event that is happening in your business.   This could be a new offering, the launch of a new website, or some event that could substantially impact the interest in your website.    There are optimal ways to write press releases, and guidance on that can be obtained from the various internet press release services like:

PR Web Press Release Newswire -   Paid Service
Express Press Release Network -  Free Service
Free Press Release -  Free Service

If you are introducing something of real value, the use of a paid service like PRWeb  is much more likely to get your press release read, or actually picked up by another media company.   If so, this can result on substantial direct traffic back to your website

The free sites do give you some exposure, but the primary value is in establishing ‘backlinks’  to your site from various places on the web.  By using some of the larger and higher authority PR sites, you’ll get much better “link juice” back to your site to improve SEO and site ranking.

Just as for Article Marketing, it is important to do a bit of keyword research to find those that are specifically related to your website, but which don’t have excessive competion.  Write your release around those selected keyword phrases, and your release can show up on the web with very high rankings.

As said before, you need to use a specialized format for press releases.  Here are a few tips:

  • Just as for articles, include the keywords in the title, as well as in the body of the text.
  • The press release needs to be in a ‘newsworthy’ format much like you’d seed in the “News” section of a corporate website.   Typically, you want to be ‘announcing’ something that has happened or is about to happen.   For example: ” XYX company or person has just  launched…. etc.”
  • Include your ‘anchor text’ links in the body of the release to the extent you are allowed by the PR service.

Press release marketing can be a very effective way to attract traffic to your site, as well has to establish relatively high quality backlinks for SEO purposes.

How to Make Money Online With Affiliate Marketing

Friday, April 24th, 2009 at 8:29 pm  
Comments (2)

Welcome to my website.  This is my introductory post.  I have started this blog site to share with other people online what I have learned and am continuing to learn about how to make money online with affiliate marketing.

There are so many different gurus, opinions, products, tools and myriad of other resources available to the beginning, and even moderately experienced online marketer, that the task and learning can seem overwhelming.  It’s little wonder that the real success rate of those who try is little more than 1-2%.

Because it is getting so much more complicated and is changing so rapidly, even the experienced online marketer can become stressed and confused about where to go next.

Just think about how involved it all is.  You have to start by building a basic understanding of all the tools and knowledge you’ll need.  Then you have to decide on the particular niche you  are going to focus on, create a product or become an affiliate for others, create a network of websites and blogs, figure out how to cost effectively drive traffic to your sites, create effective sales and money page copy, how and when to outsource, form JV partnerships, create videos,use web 2.0 methodology, and it just goes on and on.

Finally, anyone getting into this business needs to understand that it truly will take a monumental amount of work and learning to ultimately achieve success.  I personally work full time in my business.  You simply can’t expect to “get rich” overnight.  For every internet millionaire out there, and there are indeed a few, there are literally tens of  thousands of others who never have, nor ever will be at all successful.   There is no question that this is a very competitive game, but there are great rewards on a number of levels for those who love the challenge.

The bottom line is that those who do succeed are extraordinarily driven and committed to learning the trade, and certainly fully committed to taking action and accepting risk, not to mention the up front investment of considerable funds and learning time.  You really have to love this job to achieve any success.

What I intend to do, hopefully, with this blog is to bring a bit more clarity to the network marketing industry. Basically, I will supply a running chronicle of successful strategies I have employed, high value products I have found, and the most effective tools I have found that you can use.

So, I will attempt to do a number of things over time with this blog site:

1. I will clearly layout a relatively simple blueprint or step by step plan for anyone wanting to make money online.

2. I will provide candid reviews of the best resources, tools, and products, that will help us make money online…and there are many. Some are a good and some our bad.  We need to have the wisdom to tell the difference

3. Most importantly, I’ll try to keep it a simple as possible in communicating to you what works and what does not.

4. I will consider it my job to find and share  of the latest products, technologies, and methods, to make money online.

Rich Keesling