How can you effectively use  article marketing as a primary means of promoting your internet business?

Why is this strategy so powerful and cost effective?

There has always been a partnership between newspapers and business, wherein companies were allowed to write article content for the newspapers.  In return, the newspaper would print a bio piece on the company. These kinds of exchanges have been around for long time, but the Internet has provided an easier way to match up these writers with companies.

When the internet arrived on the scene, internet marketing was inevitably quick to follow. Then, article marketing soon became an integral part of internet marketing, and vice-versa.  Article market is proven to be an effective way to get essentially free advertising.

Business Promotion and the Internet

Businesses have found that they can create articles as a major and beneficial element of their internet marketing campaigns. The articles serve to raise the presence of the company that has mounted the Internet marketing campaign.

There many ways to do Internet marketing, but most can involved considerable cost. Because publication of articles is generally free or at very little cost, it is proven to be a very effective way to use the internet to market your products and services. Therefore,  you need to consider article marketing as one of the best ways to achieve internet marketing success.

This method  is one of the most powerful ways to achieve results in a small amount of time for three main reasons:

1. B y publishing your articles on popular sites with high page ranks, you have the opportunity to incorporate the critical back links to your site that are necessary for good page ranking.
2. In addition, the links that are incorporated in the articles give the readers a means to click directly through to your site.
3. Finally, good articles help to establish you as an authority regarding the subjects of your website, and help to build the trust among the readers that is so so essential to cause him to either subscribe to your newsletter or to purchase your products.

In summary, article marketing is one of the most successful strategies to employ for successful Internet marketing. The articles enable you you to establish yourself as an authority, build back links to your site for page ranking, and provide convenient links for the readers to find your website.

However, this method of internet marketing is very competitive and it is very helpful to employ a bit of automation for your publications. You can not only automate the publication of your articles to a variety of websites throughout the internet, but you can also semi-automate the process of making the articles unique for each publication.

There are a variety of tools available to do this, but one of the most effective and easiest to use is a product called My Article Network by Brad Callen.

<<Click Here to find out more>>

While online internet marketing is fast becoming the main way for advertising, there are certainly some Internet marketing limitations that have to be dealt with.  Even though online advertising is a  very good way to reach many people and is fairly inexpensive, there certainly are limitations that you need to be well aware of in order to make your campaigns more effective and to achieve better business results.

The TV Commercial Syndrome

One of the emerging limitations with regard to advertising online that people are beginning to treat it in much the way they treat television.  They simply choose to view or watch only what they prefer to watch, and ignore the rest.  We all know full well that people tend to use television commercials to go for snacks or to use the bathroom.  The same is becoming true with the Internet as people don’t really like to watch “commercials”  online.  Therefore,  you have to be pretty subtle in the way that you present your advertisements.

Linking Limitations

One of the more used online marketing techniques to achieve high ranking for your website is to get other webmasters to place links or graphics connecting their site to yours.  This link exchange strategy currently works fairly well, so long as you’re willing to link back to other sites as well.  It stands to reason that the other sites would not be interested in posting your links on their sites without some kind of reciprocal arrangement.

The main problem with this is that, while a limited number  links or graphics aren’t too bad, when you start getting dozens of them or more your site can begin to be quite cluttered.  A good way around this is to use a top article marketing service to build a growing list of quality back links to your site over time.

Click Here to Take a Quick Look at MyArticleNetwork.Com

SEO Issues

How the major search engines work is another concern that has to be dealt with when doing Internet advertising.  Search engines rank your sites according to how the algorithms that drive them interpret the content of your site as being relevant to the search queries.  There’s a bit of science mixed with art in the task of search engine optimization, but it is basically the practice of properly employing key search terms on your site in a way that the search engines will give you high ranking.

The problem with this is that in order to write for the search engines, it may compromise your ability to prepare good ad copy.  For those people who do visit your site, excessive use of the keywords in inappropriate places make cause a site to read unnaturally and unattractively to those who view it.  Because readers are becoming more more sensitive to poorly done search engine optimized sites, they’re likely to click away from your site before reading your ad copy.

Building Your Email List

Yet another limitation of online marketing is that it’s often very difficult to get people to sign-up for your e-mail list.  When you’re dealing with them face-to-face in a physical store for example, you can say something to them on a personal level, or give them something extra to convince them to a given give you their E-mail addresses.  On the other hand, those people who do sign up for your e-mail list from the sign-up form on your website are pretty likely to have a pretty strong interest in what you have to offer.

When they do register for your list, it is very important to have an effective email marketing campaign management system.

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These are just a few of the many issues you may run into when putting together your online marketing strategy, but it is possible to overcome them with a bit of work and creativity.  In addition, regardless of the limitations, keep in mind that your information does have a good chance of reaching a very large number of people on the Internet.

One more critical key to success in Internet marketing….

…Is the use of article marketing.  I  think we’ve all heard the same thing many different times.

Therefore, it’s imperative that we all become competent in the process of article marketing in order to win the Internet marketing race. This article provides a number of suggestions that may help you kick start and improve your article marketing efforts.  Here is the first one….

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Now A Brief Story

First let me tell you a brief story about how I started using articles to enhance my Internet marketing efforts.  Upon retirement from my corporate life,  was clear to me that government social security and my fixed income pension was not going to provide me the kind of living that I wanted to have over the long term.

So, like you and many others, I embarked on a process of using internet marketing to supplement  my income.  Like 98% of others who’ve tried, at first I failed miserably.  Then one day, a mentor caused a light bulb to come on in my head.

I knew that I was pretty good at writing and developing compelling sales copy from my experience in the in the corporate world. Thus, it became pretty clear to me that one of my strengths could be leveraged in the form of a turning out short articles.

What Did I Just Do?

What you may have realized is that I just revealed to you one of the keys to successful article marketing.   Perhaps you have figured out that an essential key strategy in article marketing is to tell true  short stories.   It stands to reason that your prospects and customers  love stories, particularly when they are true.

The reality is that most prospects know when you’re stretching the truth. And so,  when you are writing an article on a particular product or service, it’s critical that you make your story  believable.  If you don’t you’ll certainly lose the trust of your readers and sales will be few and far between.

In addition, even if you do make a sale and the product doesn’t do what you said it would do, the customer is likely to first ask for a refund, and will probably  never listen to you again.

Yet Another Truth

There is another truth about marketing successful way on the Internet using article marketing.

That is that you need a successful medium for use to get your articles published.  There are a variety of article networks, not the least of which is EzineArticles.Com.  Christopher Knight is the owner  and he advocates that you must keep your articles short and to the point.  His suggestion is that you keep your articles between a minimum of say 250 words and a maximum of no more than 1000 words.

We are bombarded with things to read on the Internet,  and your readers are looking to get information quickly.  So, it’s really important that you get to the key points of your articles quickly and you tell your story very efficiently and with a clear purpose.

You Do Need Automated Article Marketing

Another great automated article marketing network service you should consider is Brad Callen’s “My Article Network” .  His system enables you to easily publish your articles to a growing network of over 10,000 blog sites.  You can also incorporated up to three relevant text links pointing back to your website to build the important backlinks that are critical for SEO.

Click here to take a good look at MyArticleNetwork.Com by Brad Callen:

Part 7 – Press Release Marketing

Press release marketing is not dissimilar from Article marketing.  Essentially, you issue a press release to online press release sites about an event that is happening in your business.   This could be a new offering, the launch of a new website, or some event that could substantially impact the interest in your website.    There are optimal ways to write press releases, and guidance on that can be obtained from the various internet press release services like:

PR Web Press Release Newswire -   Paid Service
Express Press Release Network -  Free Service
Free Press Release -  Free Service

If you are introducing something of real value, the use of a paid service like PRWeb  is much more likely to get your press release read, or actually picked up by another media company.   If so, this can result on substantial direct traffic back to your website

The free sites do give you some exposure, but the primary value is in establishing ‘backlinks’  to your site from various places on the web.  By using some of the larger and higher authority PR sites, you’ll get much better “link juice” back to your site to improve SEO and site ranking.

Just as for Article Marketing, it is important to do a bit of keyword research to find those that are specifically related to your website, but which don’t have excessive competion.  Write your release around those selected keyword phrases, and your release can show up on the web with very high rankings.

As said before, you need to use a specialized format for press releases.  Here are a few tips:

• Just as for articles, include the keywords in the title, as well as in the body of the text.
• The press release needs to be in a ‘newsworthy’ format much like you’d seed in the “News” section of a corporate website.   Typically, you want to be ‘announcing’ something that has happened or is about to happen.   For example: ” XYX company or person has just  launched…. etc.”
• Include your ‘anchor text’ links in the body of the release to the extent you are allowed by the PR service.

Press release marketing can be a very effective way to attract traffic to your site, as well has to establish relatively high quality backlinks for SEO purposes.

Now let’s move on to our of next lesson for driving traffic to your website.

Part 5 – Ezine Marketing

An Ezine is basically an ‘electronic magazine’ to which people subscribe and receive online via e-mail.  These  online magazines or newsletters are typically sent out once or twice per month and can often have readership in the tens of thousands.  Ezines are directed at specific niches which will enable you to send ads to very targeted audiences.

Ezine marketing involves the placement of ads in these online magazines or newsletters.  This is a paid advertising method and to use it you must first have the funds and second,  be pretty clear about the effectiveness of your ad copy, and thirdly, the strength of the online magazine or newsletter distribution.  There are basically four types of e-zine advertising:  Solo ads, sponsor ads, classified ads, and banner ads

• Classified ads are  typically one of 60 to 65 characters, or 3-5 lines, placed within the text of e-zine. This is the least expensive option, but it can be effective if your brief ad copy is exceptional.
• The next most expensive is the sponsored ad, which usually appears at the front and or beginning of the ezine articles and is seen immediately upon opening  the newsletter by the reader.  While the cost is higher than for a classified ad, it’s typically more effective.
• Another option is banner ads.  These are usually placed at the beginning or middle of the newsletter by the publisher.  Banner ads can be effective if you take care in selecting the newsletter that has a an audience particularly well targeted to what you’re banner ad is offering.
• The Solo ad, as the name implies, is an ad that is sent out alone without other copy to the mailing list of the publisher.  Essentially, by placing a Solo ad with a publisher having a good readership, you can quickly get your ‘sales letter’  copy in front of a large number of subscribers.  It’s important that you take care to ensure that the particular newsletter you use is well targeted to readership that is like to be interested in your offering.  As you can guess, this is the most effective way to use e-zine marketing, but it is also by far the most expensive.

My recommendation is to use only  Solo ads for the Ezine marketing as they are far and away the most targeted.  But before start, you need to make sure that your sales copy is very effective and your ezine is well targeted in order to achieve satisfactory ROI.

Why is Ezine Advertising So Effective?

The use of Solo ads to online newsletters can be very effective simply because they can be extremely well targeted.  Typically, Ezines are targeted to a fairly specific customer base:

• An e-zine on golf, for example, is typically read only by golfers.
• Online  newsletters on real estate are typically read only by those interested in investing in or marketing real estate.
• The people who are interested in making money online are typically interested in business opportunities and new tools and training for Internet marketing.
• Those with interest in health and nutrition will be specifically looking for new information on that subject.

If you wish to pursue this means of online advertising, you should start by looking at the Directory of Ezines to find  the particular e-zines, which target your niche.  Here’s a brief list of e-zines that target the Internet marketing niche:

The BizWeb E-Gazette
EvieB.Com
The Network Marketing Success Ezine
Foundation of Success
Direct Profits Ezine
Netpreneur Now
Successful Marketing
UltimateTrafficSystem.Com

Again, this is a method of paid advertising and can be expensive with low return, if not done properly.  I recommend that you do careful due diligence on the particular e-zine that you are selecting to clearly understand the readership and their needs.  In addition, you do need to be sure that your sales copy is compelling and includes a very clear call to action.

You should try to test multiple alternative ads to determine the most effective copy.  Then select the best and branch out to post ads in multiple e-zines.  In time, you’ll learn the best ad copy to use, and the right ezines  to target.

To reiterate, market testing is the key.  Refer to  the Directory of Ezines to find the right Ezines to place your ads.

Welcome to my website.  This is my introductory post.  I have started this blog site to share with other people online what I have learned and am continuing to learn about how to make money online with affiliate marketing.

There are so many different gurus, opinions, products, tools and myriad of other resources available to the beginning, and even moderately experienced online marketer, that the task and learning can seem overwhelming.  It’s little wonder that the real success rate of those who try is little more than 1-2%.

Because it is getting so much more complicated and is changing so rapidly, even the experienced online marketer can become stressed and confused about where to go next.

Just think about how involved it all is.  You have to start by building a basic understanding of all the tools and knowledge you’ll need.  Then you have to decide on the particular niche you  are going to focus on, create a product or become an affiliate for others, create a network of websites and blogs, figure out how to cost effectively drive traffic to your sites, create effective sales and money page copy, how and when to outsource, form JV partnerships, create videos,use web 2.0 methodology, and it just goes on and on.

Finally, anyone getting into this business needs to understand that it truly will take a monumental amount of work and learning to ultimately achieve success.  I personally work full time in my business.  You simply can’t expect to “get rich” overnight.  For every internet millionaire out there, and there are indeed a few, there are literally tens of  thousands of others who never have, nor ever will be at all successful.   There is no question that this is a very competitive game, but there are great rewards on a number of levels for those who love the challenge.

The bottom line is that those who do succeed are extraordinarily driven and committed to learning the trade, and certainly fully committed to taking action and accepting risk, not to mention the up front investment of considerable funds and learning time.  You really have to love this job to achieve any success.

What I intend to do, hopefully, with this blog is to bring a bit more clarity to the network marketing industry. Basically, I will supply a running chronicle of successful strategies I have employed, high value products I have found, and the most effective tools I have found that you can use.

So, I will attempt to do a number of things over time with this blog site:

1. I will clearly layout a relatively simple blueprint or step by step plan for anyone wanting to make money online.

2. I will provide candid reviews of the best resources, tools, and products, that will help us make money online…and there are many. Some are a good and some our bad.  We need to have the wisdom to tell the difference

3. Most importantly, I’ll try to keep it a simple as possible in communicating to you what works and what does not.

4. I will consider it my job to find and share  of the latest products, technologies, and methods, to make money online.

Rich Keesling