Part 7 – Press Release Marketing

Press release marketing is not dissimilar from Article marketing.  Essentially, you issue a press release to online press release sites about an event that is happening in your business.   This could be a new offering, the launch of a new website, or some event that could substantially impact the interest in your website.    There are optimal ways to write press releases, and guidance on that can be obtained from the various internet press release services like:

PR Web Press Release Newswire -   Paid Service
Express Press Release Network -  Free Service
Free Press Release -  Free Service

If you are introducing something of real value, the use of a paid service like PRWeb  is much more likely to get your press release read, or actually picked up by another media company.   If so, this can result on substantial direct traffic back to your website

The free sites do give you some exposure, but the primary value is in establishing ‘backlinks’  to your site from various places on the web.  By using some of the larger and higher authority PR sites, you’ll get much better “link juice” back to your site to improve SEO and site ranking.

Just as for Article Marketing, it is important to do a bit of keyword research to find those that are specifically related to your website, but which don’t have excessive competion.  Write your release around those selected keyword phrases, and your release can show up on the web with very high rankings.

As said before, you need to use a specialized format for press releases.  Here are a few tips:

  • Just as for articles, include the keywords in the title, as well as in the body of the text.
  • The press release needs to be in a ‘newsworthy’ format much like you’d seed in the “News” section of a corporate website.   Typically, you want to be ‘announcing’ something that has happened or is about to happen.   For example: ” XYX company or person has just  launched…. etc.”
  • Include your ‘anchor text’ links in the body of the release to the extent you are allowed by the PR service.

Press release marketing can be a very effective way to attract traffic to your site, as well has to establish relatively high quality backlinks for SEO purposes.