Part 8 -  Traffic Exchanges

Another no cost way to attract traffic is through the use of ‘traffic exchanges’.   These are very simply just groups of people who join an online network to exchange website traffic.   The operating principle is that you register for an exchange to place your brief ad, then click on the ads for other people who have done the same in order to earn the credits needed to have your ad displayed.

How They Work

Typically, you might earn 1 or 2 credits for each ad and site that you click through to, which will in turn earn you the opportunity to have 1 or 2 people click on your ad and on through to your site.   So, basically, you are “exchanging traffic” with other folks who are also trying to promote something.

The rub is that nearly all who use these exchanges are far more interested in selling their own stuff than in buying yours.  In fact, many use systems to enable them to visit a maximum amount of sites in a minimum amount of time, or to even do it automatically without even viewing the site.   You can also pay for traffic which eliminates the need to personally visit other sites at all.

That said, there are large numbers of people who actually do visit each site that click through to and spend as much as 10-15 seconds scanning the content.   But remember, they really aren’t there to buy.  Rather, they are doing it for the primary reason of earning credits so that others will visit their sites.

So, What Good Are They?

Therefore, it is important to use traffic exchanges that will insure that you get real benefit.   The key concept is that you must not use the exchanges to try to sell something, as do most uninformed users.
Instead, promote a “sqeeze page” or a “pre-sell” page that offers valuable,  yet free information in return for a name and email address.

Not only, will this add them to your opt-in list, but you can include offers to sell things in your free followup email course or ebook that you are providing in return for them opting in to your list.   In addition, those who do opt in are likely have significant interest in what you are offering, so they should be very good future prospects.

The Best Traffic Exchange

There are a number of traffic changes available, but the best available that I know of is Traffic Swarm.  It is still the biggest and the best.  You can use this in two ways:

1. Build credits for your ads by clicking through on the ads of others, which is time consuming though free.
2. Establish a Pro membership for a small monthly cost to “buy” your traffic, which can supplement your paid for traffic.

In summary, the best thing about traffic exchanges like Traffic Swarm is that they provide a good opportunity to build your list.  In addition, if you use the affiliate links to attract other members you can earn even more credits through their efforts.  There are members who have built literally tens of thousands of credits in this way, and they can can really use these exchanges effectively to build their lists to create downstream sales opportunities for themselves.

For that reason, I highly encourage you to consider going pro, as the opportunity for list building and downstream sales can be very large when the right strategy is used.  Enroll in Traffic Swarm here.

Part 7 – Press Release Marketing

Press release marketing is not dissimilar from Article marketing.  Essentially, you issue a press release to online press release sites about an event that is happening in your business.   This could be a new offering, the launch of a new website, or some event that could substantially impact the interest in your website.    There are optimal ways to write press releases, and guidance on that can be obtained from the various internet press release services like:

PR Web Press Release Newswire -   Paid Service
Express Press Release Network -  Free Service
Free Press Release -  Free Service

If you are introducing something of real value, the use of a paid service like PRWeb  is much more likely to get your press release read, or actually picked up by another media company.   If so, this can result on substantial direct traffic back to your website

The free sites do give you some exposure, but the primary value is in establishing ‘backlinks’  to your site from various places on the web.  By using some of the larger and higher authority PR sites, you’ll get much better “link juice” back to your site to improve SEO and site ranking.

Just as for Article Marketing, it is important to do a bit of keyword research to find those that are specifically related to your website, but which don’t have excessive competion.  Write your release around those selected keyword phrases, and your release can show up on the web with very high rankings.

As said before, you need to use a specialized format for press releases.  Here are a few tips:

• Just as for articles, include the keywords in the title, as well as in the body of the text.
• The press release needs to be in a ‘newsworthy’ format much like you’d seed in the “News” section of a corporate website.   Typically, you want to be ‘announcing’ something that has happened or is about to happen.   For example: ” XYX company or person has just  launched…. etc.”
• Include your ‘anchor text’ links in the body of the release to the extent you are allowed by the PR service.

Press release marketing can be a very effective way to attract traffic to your site, as well has to establish relatively high quality backlinks for SEO purposes.

The use of classified ads on high Alexa rank sites is yet another way to attract traffic to your website, as well as to generate back links which are important for search engine ranking.

Part 6 – Classified Ads Marketing

There are huge numbers of people who typically search classified ad listings for their specific needs.  The key to using classified ads is to have a very well crafted headline that will quickly capture the attention of the reader who is exposed to multitudes of ads targeted to their particular need.  You’ll be competing with many,  so you’ll need to test your ad copy to ensure that it is effective.  Here are some classified ad sources that I’ve personally used:

Craigslist.org Alexa Rank 26
Backpage.com Alexa Rank 1,435
Kijiji Canada Alexa Rank 706
USFreeads.com Alexa Rank 7,804

Placing classified ads can be an effective way to attract clicks to your website if you have a narrowly targeted niche.  However, you need to be particularly good at writing emotionally responsive ad copy, as you have only a headline and a line or two of copy to attract attention.

Because each of these sites have relatively high Alexa ranking in the search engines, there is considerable SEO benefit to be gained by placing a series of different ads on these sites, each linking back to your website.  By doing so, you will build additional “link juice” for your site, and this can be very helpful in achieving a high site ranking for your particular keywords.

Indeed, a very fast way to achieve listing on Google and Yahoo with a newly posted website is to place ads on these free lists.    So, spending a few minutes a day posting ads on Craigslist or US Free Ads can be very beneficial to your traffic driving efforts.   However, I recommend avoiding automated blackhat type services which place thousands of ads per hour on Craigslist as this can get your IP address banned.

Now let’s move on to our of next lesson for driving traffic to your website.

Part 5 – Ezine Marketing

An Ezine is basically an ‘electronic magazine’ to which people subscribe and receive online via e-mail.  These  online magazines or newsletters are typically sent out once or twice per month and can often have readership in the tens of thousands.  Ezines are directed at specific niches which will enable you to send ads to very targeted audiences.

Ezine marketing involves the placement of ads in these online magazines or newsletters.  This is a paid advertising method and to use it you must first have the funds and second,  be pretty clear about the effectiveness of your ad copy, and thirdly, the strength of the online magazine or newsletter distribution.  There are basically four types of e-zine advertising:  Solo ads, sponsor ads, classified ads, and banner ads

• Classified ads are  typically one of 60 to 65 characters, or 3-5 lines, placed within the text of e-zine. This is the least expensive option, but it can be effective if your brief ad copy is exceptional.
• The next most expensive is the sponsored ad, which usually appears at the front and or beginning of the ezine articles and is seen immediately upon opening  the newsletter by the reader.  While the cost is higher than for a classified ad, it’s typically more effective.
• Another option is banner ads.  These are usually placed at the beginning or middle of the newsletter by the publisher.  Banner ads can be effective if you take care in selecting the newsletter that has a an audience particularly well targeted to what you’re banner ad is offering.
• The Solo ad, as the name implies, is an ad that is sent out alone without other copy to the mailing list of the publisher.  Essentially, by placing a Solo ad with a publisher having a good readership, you can quickly get your ‘sales letter’  copy in front of a large number of subscribers.  It’s important that you take care to ensure that the particular newsletter you use is well targeted to readership that is like to be interested in your offering.  As you can guess, this is the most effective way to use e-zine marketing, but it is also by far the most expensive.

My recommendation is to use only  Solo ads for the Ezine marketing as they are far and away the most targeted.  But before start, you need to make sure that your sales copy is very effective and your ezine is well targeted in order to achieve satisfactory ROI.

Why is Ezine Advertising So Effective?

The use of Solo ads to online newsletters can be very effective simply because they can be extremely well targeted.  Typically, Ezines are targeted to a fairly specific customer base:

• An e-zine on golf, for example, is typically read only by golfers.
• Online  newsletters on real estate are typically read only by those interested in investing in or marketing real estate.
• The people who are interested in making money online are typically interested in business opportunities and new tools and training for Internet marketing.
• Those with interest in health and nutrition will be specifically looking for new information on that subject.

If you wish to pursue this means of online advertising, you should start by looking at the Directory of Ezines to find  the particular e-zines, which target your niche.  Here’s a brief list of e-zines that target the Internet marketing niche:

The BizWeb E-Gazette
EvieB.Com
The Network Marketing Success Ezine
Foundation of Success
Direct Profits Ezine
Netpreneur Now
Successful Marketing
UltimateTrafficSystem.Com

Again, this is a method of paid advertising and can be expensive with low return, if not done properly.  I recommend that you do careful due diligence on the particular e-zine that you are selecting to clearly understand the readership and their needs.  In addition, you do need to be sure that your sales copy is compelling and includes a very clear call to action.

You should try to test multiple alternative ads to determine the most effective copy.  Then select the best and branch out to post ads in multiple e-zines.  In time, you’ll learn the best ad copy to use, and the right ezines  to target.

To reiterate, market testing is the key.  Refer to  the Directory of Ezines to find the right Ezines to place your ads.

Here is yet another important strategy that you can employ to attract traffic to your website.

Part 4 – Forum Marketing

Whether you are new to network marketing or have a great deal of experience, there is a substantial opportunity not only to attract traffic to your website, but also to learn a great deal through participation in several of the online Internet marketing forums.  These forums are generally well targeted, and it’s likely that you’ll be able to find one or more forums that focus on your particular niche area.

Not only are those people who participate in those forums likely very interested in your niche and how you are personally participating in the niche, there are also many very knowledgeable people in these forums from which you can learn.

You simply find a forum or two that you are most interested in, then join the conversation.   Each time you post in a forum you have an opportunity to include your signature file which would include a link back to your website.  Thus, those who read your posts may well click through to your site.

Your Signature File is Important..

Because each comment you post includes your signature file, your links can be posted many places in several conversation threads throughout each forum.  If your posts are interesting, and your signature file is compelling with an attractive call to action, the likelihood of people clicking through to your site can be quite high.

If you were to spend a mere 20 to 30 minutes per day, chatting in 2 to 3 forums that are focused on your niche, you could well attract 15 to 20 well targeted click throughs to your site each day.

Here are a few things to consider when participating in forums:

• Do not spam your posts as this can easily get you banned from the forum.  In addition to ruining your reputation.
• Be sure that you’re adding real value to each conversation you join.
• Otherwise, the people on the forum will soon learn that you are not there to contribute meaningfully and will no longer pay attention to you.

Forums are great for your business because…

• There are forums for virtually any business or interest area you may have.
• They are gathering places and communities for people with shared interest and enable you to share your knowledge to a targeted audience.
• Effective participation in those forums enables you to establish a reputation in the field and to achieve expert status among your peers.
• This in turn amounts to a very effective pre-sell for potential customers.
• And finally, it will help you achieve your ultimate aim of attracting traffic to your website.

Without question, you do need to establish a favorable presence in your selected niche to be an effective marketer, and forums offer you a great opportunity to do so.  Don’t hesitate to ask questions when  you can’t otherwise find answers for them in the forum, and don’t hesitate to answer questions and provide advice on the topics about which you are particularly knowledgeable.
Forums are just like any other community.  It will serve you well to be polite and purposeful in your comments and advice.  The bottom line is that you need to provide good input in order to gain respect and get good output from the forum.  It is not good form to try to make sales pitches in the forums, rather they are a place to offer advice and share your knowledge.  As you gain respect, people are more likely to click through on your links in your signature file.

Here a number of forums that are particularly appropriate for the network and affiliate marketing niche:

The Warrior Forum – this is one of the more popular in the well attended forums attended by the ‘warriors’ in the Internet marketing industry.  It is focused largely on how to make money and find success and the conversation is lively and timely.  The members are likely to offer substantial discounts on the products they may be selling to other members, as well as to it but as to provide really good advice.

5 Star Affiliate Marketing Forums – this a relatively friendly community of professional the affiliate marketers offering a lot of how-to advice.

A Best Web Forum -  this forum has membership numbering in the thousands who are always looking for the best new affiliate programs to promote.

Affiliates4u – this is an affiliate marketing forum based out of the UK.  It’s a friendly and easy place to start a conversation and get good information about affiliate marketing.

Associate Programs — this form is  subdivided into a number of threads proceed focusing on a variety of topics such as SEO,  affiliate marketing, article marketing, article writing, etc.

Digital Point Forum — this form of focuses on SEO and Internet business tools.

eWealth – this is a great affiliate hangout, where you can expect to get good advice and lots of interesting debate.  Great place to find potential JV partners, or other affiliate marketers with similar interests.

IM4Newbies Internet Marketing Community – as the name implies, this is a great place to interact with the relatively new Internet marketers.  It’s very well moderated by Mike Mertz, who is a very well respected person in the Internet marketing community.

SitePointForum – this particular forum is  focused more for designers and developers rather than marketers.  They also include a place for the posting of a user written articles.

In summary, for marketing is something that you have to be consistent at in order to be effective.  You have to be known as a contributor of good advice in conversation.  But if you do spend 15 or 20 minutes a day participating in forums, you can drive additional well targeted traffic to your website.

If you’re relatively relative newcomer to network marketing, and on a tight budget, use of marketing forums can be a very effective way to drive traffic to your website.  In addition, it will provide you a lot of new information and knowledge.

Let’s move on now to lesson #3 about how to drive traffic to your website.

Part 3 — Article Marketing

Article marketing is yet another no-cost way to drive traffic to your website.  While it takes a bit of work, and you do have to take care to make your content unique, it is today one of the more effective ways to bring traffic to your website.

Essentially, you write a relatively brief articles of 250 to 400 words about subjects that are related to your business, or the content of your website and post them on to a variety of article network sites that are available.  You can generally include one or two pieces of linked anchor text, which points to your website in the body of the article in the signature block at the end of the article.  A cleverly written  signature file should entice those people who read your article to visit your site.

When your articles are posted among the various article networks, traffic can be driven to your site in a number of ways:

• The articles you write are generally free to be used by publishers of e-zines, blogs and websites as content of for their own sites, provided that the articles are unmodified and the anchor text links and signature files remain intact.
• As your articles proliferate throughout the web, not only are they likely to be read by a large number of people, the linked anchor text then become one way links back to your site, providing additional ‘link juice’ for your search engine optimization efforts.
• In addition, if you write the articles well and incorporate keyword variations that are likely to cause the articles to be posted at or near the top of related searches in the search engines, this will again increase the likelihood that your article will be read and that people will visit your site by clicking on the key anchor text.
• Finally, people do in fact, just browse the article directories trying to find information on certain subjects, and if your article happens to interest them, they might well click on your anchor text and thereby bringing additional visitors to your website.

The publication of articles in the various article directories is indeed a very powerful way to both create one way links back to your site, as well as to attract website visitors directly.

How to Write  Articles

I highly recommend a great tool that I use called Instant Article Wizard that will enable you to create high quality articles on any subject in 15 minutes or less.

Before you begin your article, it’s important you do keyword research and find specific keywords to incorporate that are both relevant to the article content and to your website.  It is important in the selection of these keywords to be sure that they don’t have excess competition.

You can search for the keywords on Google, and note how many competitors there are for the keyword.  You should shoot for a maximum of 1000- 5000 competitors for your selected keywords.  This gives your article the best chance of ranking high for those particular keywords.  Obviously, the higher the search engine ranking, the more article readership you’re likely to achieve, to be followed by direct visits to your website.

So, here are a couple of important things to remember as you write your articles.

• Keep your articles relatively short with 250 to 350 words and they must provide content that is relevant to the keywords around which your are writing your articles.
• Make your articles as entertaining as possible so as to ensure that the reader will get to your signature file and hopefully click through your website.
• Your signature file needs to be well-crafted to make a compelling case for the reader to click through to your website.
• Be original in your writing, and let’s your personality shine through in a way that people were not only read the article through, but will also be more than interested in clicking through to your  website to see what else you have to offer.

These are several of the best directories where you can post your articles:

EzineArticles.Com
ArticleDashboard.Com
Articlemaker.com

There are indeed literally hundreds of directories to which you can post your articles.  You can find them easily with Google searches.  Once you have started your article market strategy, you may find a need to use article distribution software that enables you to post tomany directories with literally the click of a button.

Brad Callen’s  Article Submitter is one of the best of those article submitting services.

There’s no question that article submission should be a key strategy for driving traffic to your website.  If you are able to compose and submit at least one article per day, you’ll soon have a multitude of articles posted over the Internet.  They will not only drive traffic back to your site, but will also provide additional  one-way links back to your site.

Part 4 of the series will be on Forum Marketing.

Now, let’s take some time to discuss the second way to drive searchers  to your website.

Part 2 -   Getting Organic Search Results Through Search Engine Optimization  (SEO).

Some might term this a passive way to attract visitors to your website.  Basically it involves building your website in such a way that the search engine’s will be attracted to it before others.  When searches are made for specific terms that you are targeting.

Attracting high levels of organic search by using SEO techniques will likely take a longer time to achieve high search engine rankings for your website, particularly in highly competitive niches..  Nevertheless, it is generally a much lower way to lower cost way of attracting traffic to your site.

SEOBook.com provides a large number of tips and tricks and tools that are intended to enable you to create a search engine optimized website.  It is available in a free version with a convenient toolbar add-on for use with the Firefox Browser.

Basically, Search Engine companies like Google  wish to offer their clients a very high value search experience.  Consequently, they continually try to upgrade the algorithms and methodologies that they employ to ensure that relevant search results are shown for each query.  Consequently, SEO is continually changing and you do need to keep up with it.

Here are a number of the things he needed keep in mind as you build  your site to ensure that it is indeed attractive to the search engines, and that it will be referenced highly for your targeted to search terms.

• Quality, relevancy and uniqueness of content for the particular keyword and search terms that you are targeting
• The appropriate density within your webpages or posts for the particular keyword or keywords that you are targeting.
• The inclusion of your principal keywords in the ALT tags, and in Meta tags for your Website or blog pages.  If you’re a beginner, you might well be well served by investing in a service like SiteBuildIt or XsitePro2 to get you started on building a websites.
• The search engines are also looking for the number of inbound links coming to your site, which is an indication to them that your site is an important reference for its particular area of informational focus.  It’s important that these inbound links come from sites which are particularly relevant to the subject matter of your site.  Today, the relevancy and quantity of inbound links may well be the most important factor for Kurt determining a site ranking.
• You must also keep your website continually updated with relevant and new content on a consistent basis.  The search engines will  spider your site periodically, and when the spiders see change, they are more likely to automatically rate your site higher.
• Keyword research is also a critical element in the design of your site.  You need to be sure that the keywords that you are optimizing for don’t have too many other competitors.  If you’re trying to compete with the site optimized for your same keywords that has been on the web for several years and has been consistently highly ranked, it may be difficult to achieve a high ranking quite a long time.
• Be sure that you have identified and found a niche in which you can truly compete.  And in which the other existing competitive sites don’t appear to be well optimized around your selected keywords.
• Be sure that the keywords you select to optimize your site around have adequate traffic to ensure that you can achieve commercial success, once you dominate the searches for your particular keyword selections.
• If you want people to do something as a result of visiting your site, make sure that you include a call to action, places to capture subscribers to build your e-mail list, and so on.

These are the basics to getting your site ranked well by  the search engines.   Remember, aside from the “sweat equity” you put into building your site, the traffic you stand to attract is free, and the is potential a great deal of it.

This will be the first of my Eight Part ‘Network Online Review’ series on many of the most effective ways you can use to drive traffic to your website.   The simple fact is that to be successful as an affiliate marketer, you must have  a website.  Better yet,  you’ll soon learn that you’ll really need multiple websites to achieve true success.

However,  a website alone is not enough.   You also need ways to drive traffic, or to attract traffic to your website.    Equally, if not more important, your website needs to be constructed in such a way that it will actually convert that traffic to sales.  The bottom line is that without these two essential elements, traffic and conversion, you will never achieve success online.

There are basically two ways to drive traffic to your website.  You can either purchase traffic through paid advertising, or you can create it through other promotional means such as Web 2.0 and other so-called ‘organic search’, or ‘search engine optimization (SEO)  means.

Through this series of eight or more articles.  I will review both ways of driving traffic to your website with focus on the ways I have found to be the most effective to do so with a minimal advertising and promotional budget.  I certainly won’t cover every way, but I will cover those that I think are particularly effective.

You need to understand that if you don’t have a lot of time to attract traffic to your affiliate marketing website through the organic search means, you’ll probably have to buy the traffic.  If on the other hand, if you do have the time and inclination to learn the methodology, you can achieve outstanding success using the ‘organic search’ means alone.  This in fact, is the route that I have selected to drive traffic to virtually all of my websites

This article will review the most used way to ‘buy’ traffic on the internet.

Part 1 -  Advertising With Pay-Per-Click (PPC)

Pay per click advertising accounts for roughly one third of Google’s subtsantial and still growing revenue(over $50 billion for Q1, 2009).   You only have to do a Google search to see how PPC works.   All of the ads on the right sidebar are PPC ads, as well as one or two in the highlighted background at the top of the page.

You can place these ads for as low as five cents per click, and they can go for $20 per click or more depending on your competition for the ad space.    You can have an advert up on Google in just five minutes with a potential audience of hundreds of millions.   This is indeed, the fastest possible way to drive traffic to your website, though not inexpensive.  In addition, it is highly likely that whoever clicks on your ad will have high interest in what you are offering.

Hold that in contrast, with literally any other form of advertising, where ads are placed  in various media for thousands or hundreds of thousands of dollars in many cases with no guarantee that anyone will even bother to respond in any way.  In PPC, you only pay when people read your ad and do click through to your website or sales page to get further information.  This is an ingenious concept that has only come about with the advent of the Internet.  In addition, you can put ads on other networks than Google to include Yahoo, MSN, and others.

How does it work?

Basically, this advertising form is so targeted because the ads only show on a webpage or search engine result that a person visits because they are looking for something inn response to a search engine query.  When someone types a keyword into Google search, for example, a number of potential information sources relevant to the keyword entered are shown.   The same is true for the pay per click ads that are presented at the top of and in the sidebar of the search results. They are also relevant to the entered search phrase.

When you choose to advertise using PPC, you determine appropriate keywords for your offering, include the key ones in your brief ad copy.You then bid on those and a number of other related keywords to get your ads placed and to achieve  a high level of the ad ranking when those keywords are searched.

Let’s say for example that you choose to bid $.50 on the keyword network marketing.  Because network marketing is such a popular and well searched term, you’re unlikely to get a very high ad placement on a search network because such a popular term might require a bid of $10 or more just to get on the first page of ads for that particular search result, let alone be the first ad on the page.

Now Let’s Look at a Bit More Detail

PPC advertising campaigns are offered by many search engines, but let’s start with the three major PPC search engines.  They are Google, Yahoo, and MSN.  The largest search engine by far these days is Google and this is where you can probably get the most bang for your buck in PPC.  Google gives excellent training on how to use PPC, and once you master the basics, it may be appropriate to branch out onto Yahoo and MSN as well for a bit of additional traffic. You might be able to get better traffic at lower cost on the alternatives once you’ve optimised your ads and keyword terms.

There was a time in the beginning when the PPC marketing was extraordinarily effective at very low cost.  However, as do most good marketing strategies, this particular methodology has become highly competitive.  There are literally hundreds of thousands of people, if not millions, who use PPC has a major element of their marketing campaigns.

Because it is so competitive, it is very important that you know what you’re doing in order to operate cost effective PPC campaigns with a reasonable ROI.  If you’re going to be successful, you simply have to be better at it than your competition.

The Search Network versus the Content Network

When you mount a PPC campaign, you can elect to have your ad show up in one or both of two different ways.  The first is called the “search network”, wherein your ads will show up on the sidebar of a search results page.

The other is called a “content network”, wherein your ads will show up in the actual content of webpages on the websites of those who choose to have PPC ads appear on their website, from which they can earn earn a small fee from the advertiser.  When someone clicks on the ad.  You will see ads by Google on many webpages these days.  In fact, so online marketers earn a substantial portion of their income from clickthroughs on the many ads the have allowed to be place on their webpages.

Advantages and Disadvantages

It is believed that when your ad shows up on a search network, you’ll generally get much higher quantity of click throughs on your ads, but the cost may be extraordinarily high to achieve high enough ad placement to achieve the click throughs.  In general, search network ads are much more targeted to the keywords that are being searched for, but the cost to achieve satisfactory placement may be high.

Content ad placement is based on algorithms developed by the search engine companies that attempt  to determine the particular relevancy of an ad to the content of a specific webpage, or blog post.  While you may in fact get more exposure using this methodology, the targeting is likely will likely be much less precise.  Often times when perusing a website with the ads by Google, you’ll sometimes note that the ads that show up on page do not seem to be particularly related to page page content.  The algorithms  For ad placement are not perfect.

To summarize, ads placed in the content network are generally less targeted, but higher volumes of people are likely to see them.  Search network ads will likely produce higher-quality click throughs because the placement of the ads is more relevant to specific keywords being searched.

I’ve tried both and my experience has been that I generally get more effective results in the content network.  When competing in high competition niches like network marketing, the bid prices are so high  to achieve first page or first-place ranking in search network campaigns,  that return on investment is often negative  Basically, by bidding low prices, you may get virtually no clicks on search network ads, but you can still generate a reasonable amount of click through in the content network at that price.

You can get a whole lot more detail on the technical aspects and strategies for PPC marketing by studying the free adwords training that Google provides in their Google Adwords Learning Center.  Click here to go to that free resource.

Now let’s move on to our next post for review for a review of the second sort major source of traffic , which is search engine optimization (SEO) for organic search